For the first time in decades, the next generation of americans
May be poorer than their parents.
Seems like you work harder, you make less money.
72% of americans think the american dream
Is beyond our reach.
Narrator: Is the american dream dead?
This dream has been in decline for decades.
Narrator: This billionaire is betting it's alive.
You, my friend, were labeled a loser, least likely to succeed.
No one thought I would ever make it.
I went from rags to riches, but it wasn't luck.
Narrator: 30 years ago, glenn stearns started with nothing
And built a billion-dollar lending company,
One of the largest in the country.
But have the times changed?
The business principles that got me rich
Are how I'm gonna get rich again.
But talk is cheap, right?
I'm gonna prove it.
Narrator: Glenn is betting a million dollars of his own money
That he can take 100 bucks and grow it into
A million-dollar business in just 90 days.
But I understand that I get treated differently
Because I'm wealthy, while for most people,
The deck is stacked against them.
So to keep this experiment fair, I'm gonna do it all undercover.
I won't use my name, my money, or my connections.
I'll go to a city where I don't know a soul,
And I'll start from the bottom with only 100 bucks,
A cellphone with no contacts, and an old pickup truck.
I'm gonna work with locals to build this company
'cause I know I can't do it alone.
You in or out?
Sounds like a beautiful idea. I'm in.
I know it's not gonna be easy...
The key is knowing how to read people
And convincing them that they need what you're selling.
You know what you are? You're 100% irish princess.
Oh, I'm an irish princess, for sure.
That's only five bucks. Okay.
So, what are you thinking?
We got to get to the drunk people.
So, there's more going on down there.
Maybe we can go to a bar.
We'll sell everything at a bar.
Yeah. Let's go.
Tap into that herd mentality.
Get in front of a group and sell them.
If you can get just two people in that group to buy
What you're selling, odds are the whole herd's gonna follow.
-What's up? -Hey, hey.
This is where we're gonna make all our money.
Come on, let's go find some people.
-This is glenn. -Hey, how you doing?
Glenn: So, rj and I walk into the bourbon barrel...
You want one that lights up?
How y'all doing?
...And it just immediately -- it just hit.
-Glenn, our first sale! -Our first sale!
Right, people are down there, they're in a festive mood.